Welcome to the july files

At The July Files, we imagine a world where every brand feels like a well-loved story - full of character, crafted with care, and impossible to forget.

From idea to identity, we design with clarity, character, and purpose - helping bold brands turn the page with confidence. Every project is a narrative in motion, where strategy meets creativity to uncover your brand's essence and shape it into a design story that resonates, performs, and endures.

Are you ready to turn the page?

The July Files Blueprint

Chapter One: Discovery

Uncover the heart of your brand with clarity and purpose.

Chapter Two: Strategy

Transform insights into a bold, structured narrative for growth.

Chapter Three: Design

Craft distinctive identities that inspire, endure, and spark recognition.

Chapter Four: Launch

Introduce your story with consistency, impact, and unforgettable presence.

The Founding Atagonist

Rachel Barnett

Lead Visual Architect

Rachel is a learning designer, speaker, and creative strategist at the forefront of designing with purpose. With a strong foundation in instructional design and a deep understanding of emerging technologies, Rachel helps organisations harness the power of storytelling.

Don't just build a brand.
Build a story people want to be part of.

Where Your Story Starts

Creating a consistent and compelling identity that speaks to customers at every touchpoint to build a story.

Brand Identity

The Creative Chapters

The visual emblem that weaves your brand's story into a single image; the first impression and lasting memory.

Logo Design

The Creative Chapters

Your products packaging is often the first touchpoint with your customers; telling a story before they even they realise.

Packaging Design

The Creative Chapters

Integrating the physical work with interactive experiences, turning everyday moments into enchanted experiences.

Assisted Reality

The Creative Chapters

Crafter a cohesive design framework that aligns with your brand's vision for consistency and scalability.

Quality Strategy

The Creative Chapters

Looking for something a little different? Let's craft the perfect solution tailored to your brand's unique needs.

Turn the Page

The July Files

the july files

Where Bold Brands Turn the Page

brand design for
bold character

turn the page

Join the creative chapters

At The July Files, we imagine a world where every brand feels like a well-loved story - full of character, crafted with care, and impossible to forget.

Once Upon a Design

Loop Lab

Coast Roast Coffee

Te Paerewa Recognition Programme

The July Files Blueprint

Uncover the heart of your brand with clarity and purpose.

Transform insights into a bold, structured narrative for growth.

Craft distinctive identities that inspire, endure, and spark recognition.

Introduce your story with consistency, impact, and unforgettable presence.

The Founding Atagonist

Rachel Barnett

Lead Visual Architect

Where Your Story Starts